Tracksuit Pitch Deck

Founded in 2021 by Archbold and Matthew Herbert, Tracksuit is transforming the way brands track, measure, and grow by offering an innovative platform that democratises brand tracking, making it accessible for all companies, big and small.

The company serves more than 1000 brands, including Athletic Brewing Company, Opendoor, Turo, Steve Madden, and The RealReal, enabling them to track critical brand health metrics like awareness, consideration, usage, preference, and perceptions across major global markets.

In 2025, Tracksuit secured a $25 million Series B funding round led by VMG Partners, with additional support from existing investors Altos Ventures, Footwork, Blackbird and Icehouse Ventures.

$25M • 2025 • Series B