Adobe × Macromedia Acquisition Pitch Deck

Adobe acquired Macromedia for $3.4 billion in an all-stock transaction that closed on December 3, 2005. The deal valued Macromedia at $41.86 per share, representing a premium of around 25% over its market price of $33.45. With the acquisition, Adobe gained key Macromedia assets including Flash, Dreamweaver, and Fireworks (all of which have been sunset or shut down since).

Just three years prior, Adobe and Macromedia had settled a series of patent lawsuits in July 2002. Adobe had some initial success with integrating Macromedia products into Adobe Creative Suite, but the acquisition fell flat in the long-term. Macromedia's relevance began to untangle as Flash (once a cornerstone of interactive web design), declined in importance.

$3.4B • 2005 • Acquisition