Friday Beers began as an Instagram account in late 2019 by brothers Jack, Max, and Sam Barrett, and grew in prominence as a relatable voice in the weekend culture, sports, music, and character-driven humor. The Venice Beach-based company, which employs 15 full-timers, has been profitable every quarter since its beginning, thanks exclusively to organic growth. Today, Almost Friday has many business lines, each of which generates over $1 million in yearly revenue. Friday Beers rebranded as Almost Friday Media after raising $6 million in seed funding from a group of investors led by former AOL CEO Tim Armstrong and finance executive Robert Greenhill, Jr. Other investors included Lloyd Danzig’s Sharp Alpha Advisors, Northern Right Capital’s Matt Drapkin, Dreamscape Hospitality’s Scott Broder, Tom Ellis, Eric Birnbaum, and Jimmy Miller, founder of Mosaic Media Group.
2022 • Seed
Almost Friday is a media platform, production company, and lifestyle brand. Originally Friday Beers, the company began as an Instagram account in late 2019 by brothers Jack, Max, and Sam Barrett, and grew in prominence as a relatable voice in the weekend culture, sports, music, and character-driven humor.
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