Buffer provides "all-in-one" social media management software for marketers and brands. Buffer has built a highly-profitable, burgeoning business (using a fairly humble $4M in total investment): the company reportedo ver 4.5 million registered users and over $16 million in annual revenue as of August 2021.
Buffer began its development in October 2010, co-founded by Joel Gascoigne and Leo Widrich. Following in line with their "open startup" legacy, the founders published the original pitch deck that helped Buffer raise half-a-million dollars in seed funding. Using this fairly straightforward 13-slide deck, Buffer pitched over 200 investors, taking 50+ meetings which led to 18 people investing in the company, including the likes of marketing experts such as Hiten Shah and Jay Baer.Download the template →
2011 • Seed
Buffer’s suite of apps and tools are designed to increase engagement and grow an audience on social media.
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