We're thrilled to announce our recent investment in Marpipe, an automated creative testing platform based in NYC. Marpipe empowers marketers and creatives by providing valuable insights into the performance of ads. Leveraging artificial intelligence, the platform generates thousands of ad variations to identify the most engaging ones, resulting in the highest Return on Ad Spend (ROAS). With Marpipe's groundbreaking multivariate testing platform, users can rapidly generate numerous ad creatives using their brand's assets. These creatives can then be instantly deployed for major tests across ad networks, while gathering component-level insights to understand which elements contribute to performance improvements or declines.
$10M • 2021 • Series A
Marpipe enables instant deployment of ad tests across networks, gathering insights on performance-enhancing and performance-declining elements.
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