Atlanta-based Now secured $9.5 million in Series A funding for its NowAccount, an invoice payment tool that automates the process for how and when businesses get paid. Virgo Investment Group led the investment with participation from Cresset Capital Partners. Lara O’Connor Hodgson and Stacey Abrams — yes, that Stacey Abrams — started the company back in 2010 — their third startup together actually — after personally experiencing the slow process of receiving payment for services and products.
2021 • Series A
Politician Stacey Abrams and entrepreneur Lara Hodgson have first-hand experience with the disconnect in the business-to-business invoicing life cycle: It was exactly these challenges which forced them to close their startup Nourish one decade ago (in 2012), which made spill-proof bottled water for children. This inspired Abrams & Hodgson to co-found Now Corp. in 2010, a fintech startup which recently raised $29 million in funding and received equity investment from Brigade Capital Management LP and Virgo Investment Group. Now empowers B2B businesses to receive immediate payments, while offering clients invoice schedules within a 30- to 90-day window.
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