To most of us, a gluten-free low-carb cookie made with a combination of monk fruit and erythritol does not sound very tasty.And yet Nui, the company that makes such a treat, has gotten impressive traction.Nui cookies were initially geared toward people on the ketogenic diet, which helped founders Kristoffer Quiaoit and Victor Macias lose weight and get healthier. (Today, Nui is more inclined to brand the cookies as low sugar.)After perfecting the recipe in Quiaoit’s mother’s kitchen, the founders outdid their goal of crowdfunding $30,000 and raised more than $79,000 on Kickstarter to support their business.
$300k • 2019 • Seed
Nui cookies initially targeted ketogenic diet followers, aiding the weight loss and health improvement of founders Kristoffer Quiaoit and Victor Macias.
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