Our Future, a short-form video media brand that covers business news for a Gen-Z audience, was acquired by popular business newsletter Morning Brew in January 2023. Our Future was started by Michael Sikand as a podcast in 2020 and then pivoted to focus on short-form video in 2021. It uses YouTube Shorts and TikTok as its primary platforms and now has over 450,000 subscribers on YouTube and about 470,000 on TikTok across two accounts.
Sikand and his cofounder Simran Sandhu also built a consulting agency that advised companies like HubSpot and StartEngine on social media strategy. The cofounders decided against raising funds for the company in early 2022 because they had ""found a way to monetize effectively through the agency division."" The amount paid by Morning Brew to acquire Our Future was not disclosed.
2023 • Acquisition
Our Future is a short-form video media brand that covers business news for a Gen-Z audience
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