Shrug Capital is a San Francisco-based venture capital firm founded in 2018 by Niv Dror (former Head of Marketing at AngelList).
Shrug Capital prefers to invest in early-stage consumer startups in entertainment, human capital, application software, hardware and social platform sectors. The firm has been backed by A-list investors like Banister, Chris and Crystal Sacca, Marc Andreessen, Chris Dixon, Amity Ventures, Social Capital, David Sacks, Keith Rabois, and Kevin Rose.
Their notable investment portfolio includes Artie, Atoms, Cocoon, Daisie, Massless, Notify, Superplastic, Voiceflow, Wardrobe, Zestful, and more.
2021 • Fund 1
Shrug Capital is an SF-based venture capital firm that invests in consumer-based startups, founded in 2018.
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