Data analytics software company Tracer in June announced a $9.9 million seed funding round led by big names like former Walmart and Amazon exec Marc Lore and NBA star Kevin Durant’s firm Thirty Five Ventures.The company started in 2015 as a unit of Gary Vaynerchuk’s ad agency VaynerMedia. Tracer is a software platform that automatically collects and organize data that isn’t personally identifiable. It also offers free consulting services.
$10M • 2021 • Seed
Tracer CEO Jeffrey Nicholson said he pitched the idea to Vaynerchuk and it operated in stealth mode for three years before spinning off in 2018.
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