The Ultimate Fighting Championship (UFC) is an American mixed martial arts promotion company based in Las Vegas, Nevada. It is the largest MMA promotion in the world as of 2023. World Wrestling Entertainment (WWE) is an American professional wrestling promotion. In April 2023, Endeavor, the UFC's parent company, announced that it would be acquiring WWE's pro-wrestling brand and that the UFC's MMA company will be combined into one publicly traded company: TKO. The deal values the UFC at $12.1 billion and WWE at $9.3 billion, making the valuation of the new entity $21.4 billion. According to the merger details, Endeavor owns 51 percent of TKO, while current WWE shareholders own 49 percent. After the merger, TKO began trading on the New York Stock Exchange.
$21.4B • 2023 • Merger
WWE and UFC officially merged in a deal valued at $21.4 billion under the TKO umbrella.
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