From waffles to cookies, Belgian Boys offers a wide variety of authentic European treats for the American market. The company is known for its stroopwafel cookies, cookie-sized Belgian waffles, bite-size pancakes and desserts.
The company was founded in 2015 by Joel Davidovici (“Skinny”) and Greg Galel (“Chubby”) — two Belgium-born entrepreneurs who were raised on the country's famed desserts and sought to create their own line of premium, non-GMO treats.
Belgian Boys was ranked last year on the Inc. 5000 list of fastest-growing private companies, and achieved three-year revenue growth of 253%. Today, Belgian Boys is stocked in major retailers like Whole Foods, Walmart, and Costco.
In 2022, the breakfast and baked snack maker received a $7 million investment led by Equilibra Ventures (the incubation and innovation platform of Kind Snacks founder Daniel Lubetzky).
2022 • Series A
Belgian Boys is a New York-based snack startup offering a variety of authentic European desserts such as waffles, cookies, crepes, cakes, as well as breakfast items made with non-GMO ingredients.
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