Disneyland Pitch Deck

Disneyland is widely recognized as a landmark in the theme park industry. Since its inception in 1955, it has held the distinction of being the first theme park of its kind, establishing a blueprint for those that followed. Its enduring popularity and influence are a testament to its role as an industry standard-bearer and a beloved destination for visitors around the world.

Disney’s original deck isn’t just interesting to read for historical gawking, it’s a masterclass in how to communicate and inspire wonder. It’s not structured like a business plan (nor pitch deck) and doesn’t say “here’s our business model.” The presentation sells a dream.

As such, you won’t find any financial projections here: no mention of TAM, CAC, or LTV, just pure storytelling. However, the deck isn’t just all hopes and dreams. There is commercial thought built in. They explain each aspect of the park and how they will offer ways for customers to spend money.

The deck helped raise $17 million it took to build Disneyland. To put that into perspective, in 1950 a dollar was worth $10.17 now, so that $17.5M would be equivalent to raising $178M today.

$17M • 1954 • Seed