At EQL, we utilize inclusive data to nurture financial health and well-being within working households. Our mission is to empower working-class families by offering an array of financial services, such as loans, literacy programs, and coupons, to aid them in building credit and boosting their financial confidence. To further engage our users, we have integrated gamification elements like points, nudges, rewards, and reminders into the EQL experience. By employing this gamified approach, our objective is to ensure that the path towards financial stability becomes both enjoyable and motivating for our valued users.
$186M • 2022 • N/A
The EQL experience incorporates gamification elements such as points, nudges, rewards, and reminders to enhance user engagement.
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