Paddle is a revenue delivery platform, which allows B2B SaaS businesses to amalgamate their workflow and become more efficient at selling digital products and subscriptions. The UK-based company is on a mission to take away the pain of payments fragmentation in a unique way, by serving as the merchant of record for software & SaaS companies.
Paddle handles all payment routing, tax collection, compliance, invoicing, subscription management, renewals, reporting, and fraud protection. The startup was founded in 2012 by CEO Christian Owens and co-founder Harrison Rose, who wanted to make it easier for software companies to sell their products.
In 2022, Paddle raised $200m in Series D equity and debt financing at a valuation of $1.4bn, making it the UK's latest unicorn. The Series D investment — led by KKR with participation from previous backers FTV Capital, 83North, Notion Capital, Kindred Capital, brings the company's total financing to $293 million.
2022 • Series D
Paddle is a U.K. startup that offers software companies a single platform for the entire software sales process — including trials and licenses, payments, and analytics
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Politician Stacey Abrams and entrepreneur Lara Hodgson have first-hand experience with the disconnect in the business-to-business invoicing life cycle: It was exactly these challenges which forced them to close their startup Nourish one decade ago (in 2012), which made spill-proof bottled water for children. Now raised $29M in 2021 with this deck.
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