Paddle is a revenue delivery platform, which allows B2B SaaS businesses to amalgamate their workflow and become more efficient at selling digital products and subscriptions. The UK-based company is on a mission to take away the pain of payments fragmentation in a unique way, by serving as the merchant of record for software & SaaS companies.
Paddle handles all payment routing, tax collection, compliance, invoicing, subscription management, renewals, reporting, and fraud protection. The startup was founded in 2012 by CEO Christian Owens and co-founder Harrison Rose, who wanted to make it easier for software companies to sell their products.
Used by over 2,000 software sellers in 245 countries and territories globally, Paddle raised a £52 million ($68 million) Series C in 2021 from investors including FTV Capital, Kindred Capital, Notion Capital, and 83North.
2021 • Series C
Paddle is a U.K. startup that offers software companies a single platform for the entire software sales process — including trials and licenses, payments, and analytics
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Politician Stacey Abrams and entrepreneur Lara Hodgson have first-hand experience with the disconnect in the business-to-business invoicing life cycle: It was exactly these challenges which forced them to close their startup Nourish one decade ago (in 2012), which made spill-proof bottled water for children. Now raised $29M in 2021 with this deck.
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