Rippling Investor Memo

Rippling took an unusual approach when raising their $45 million Series A led by Kleiner Perkins in 2019: they used "no formal Pitch Deck" as the center of their fundraising materials. In lieu of the traditional pitch deck, Rippling presented an Investor Memo: a simple document which laid out the company’s pitch in prose form.

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This approach took advantage of the storytelling strengths of the written medium, while showcasing important data such as graphs, charts, and tables in an accompanying set of 46 supplementary slides. Rather than share fragmented Excel sheets for due diligence, Rippling packaged their data room into comprehensive, organized slides with metrics, projections and detailed footnotes.

2019 • Series A • $45M  

About the Rippling Investor Memo

  • Raised: $45M
  • Year: 2019
  • Stage: Series A
  • Investors: VC, Corporate

About Rippling

Rippling is an employee management platform designed to simplify HR operations and IT management. Their software provides companies a single, centralized platform to manage employees' payroll, benefits, devices, apps, and more. The company reportedly reached $16.8M in revenue with over 2,000 customers in the following year (2020).

  • Industry: FinTech
  • Tags: FinTech, Payments, HR
  • Business Model: SaaS
  • Customer Model: B2B
  • Website:
  • Legal Name: Rippling

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