Supermetrics is a provider of automation tool for web analytics, social media, and online marketing. It is a SaaS that helps marketers compile data in a “ready-to-use format” that is compatible with their data crunching and reporting tool of choice. The idea is to provide a unified view of various disparate marketing data so that marketing teams and other stakeholders can see what is and isn’t performing and more easily course correct or double down. Its services simplify the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose that enable clients to receive marketing based reporting services computed from various data sets through a single platform.
$50M • 2020 • Series B
Founded in 2013 in Helsinki, Southern Finland, Supermetrics offers an automation tool catering to web analytics, social media, and online marketing.
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