VF × Supreme Acquisition Pitch Deck

On November 9, 2020, VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, announced that it has completed its previously announced acquisition of Supreme, a privately-owned global streetwear brand, for an aggregate base purchase price of $2.1 billion.

The deal initially brought mixed reactions with longtime fans questioning the future of the Supreme brand. However, VF CEO Steve Rendle said, “We don’t want to disrupt this business. This business is really well run. It always makes me chuckle if people think we’re going to come in and change Supreme.”

Since the sale, Supreme has lost some of its cult following. The brand’s revenues declined to $523.1 million from $561.5 million in the fiscal year that ended in March 2023. Supreme resellers have reported growing disinterest in the brand.

$2.1B • 2020 • Acquisition  

About the VF × Supreme Acquisition Pitch Deck

  • Raised: $2.1B
  • Year: 2020
  • Stage: Acquisition
  • Investors: VF

About VF × Supreme Acquisition

New York streetwear brand Supreme was acquired by VF, the parent company of Vans, The North Face and Timberland.

  • Industry: CPG
  • Tags: Clothing, Apparel, Fashion, Streetwear, Footwear, Apparel, Lifestyle
  • Business Model: B2B
  • Customer Model: Other
  • Website: https://us.supreme.com
  • Legal Name: VF × Supreme Acquisition

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