HowGood Pitch Deck

HowGood is an independent research organization that rates food products on their environmental and social impact. Developed over 10 years, the HowGood research framework uses insights from farmers, industry experts, NGOs, scientists, and academics alongside data from over 350 sources to assign sustainability ratings to ingredients.
HowGood was co-founded as ""Scryve"" by brothers Alexander Gillett and Arthur Gillett in 2007. The pair launched Latis, a database of more than 33,000 ingredients found in food products so companies and consumers can access information from 300 different research organizations in one place.
Starting in 2014, HowGood's food sustainability ratings were made public with their mobile app, available to iPhone and Android users. Today, their customers include Walmart, Danone, Nestle, Chipotle, and Ahold Delhaize USA.
In May 2022, the sustainability ingredient database announced it secured $12.5 million in a funding round led by Titan Grove, with participation from FirstMark and other existing investors. HowGood plans to use the funds to triple its team, expand industry partnerships in the U.S. and Europe and build out datasets within its platform.

2022 • Series B  

About the HowGood Pitch Deck

  • Raised: $12.5M
  • Year: 2022
  • Stage: Series B
  • Investors: Titan Grove, FirstMark Capital

About HowGood

HowGood is a New York-based sustainable food rating company, comprising the world's largest database on sustainable food, with a scoring system for food products using up to 60 industry-specific indicators.

  • Industry: Software
  • Tags: SaaS, Sustainability, Food
  • Business Model: SaaS
  • Customer Model: B2B
  • Website:
  • Legal Name: HowGood

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