Smalls Pitch Deck

Smalls is a direct-to-consumer fresh cat food brand established in 2017 that focuses on cat products designed to improve feline health. Smalls prepares batch-cooked, fresh food recipes tailored to cats' nutritional needs while offering convenience for cat owners.

The company has fed more than 100,000 cats with its subscription-based fresh food service. According to Smalls, it has “thousands of active subscribers”, marking a 4x year-over-year increase. The company also claims that sales have doubled, year-over-year, since the Smalls launch in 2017. Additionally, 86% of revenue is recurring.

Smalls has raised approximately $34 million to date. This includes a $9 million series A round from investors including Founder Collective and Digitalis Ventures as well as a $19 million series B round in 2023.

$19M • 2023 • Series B